I love finding out what makes people tick, what makes them spring out of bed or hide under the covers, and then designing the coat they’re proud to wear.
Nicola's Story
I am a London-based designer specialising in user research, brand and product strategy, and design. I design for, work with, and learn from organisations I believe in, alongside founders who have redefined their sectors. I have worked in-house for large organisations, within leading product design agencies, and helped run a boutique brand and product agency that empowered clients to launch brands and products committed to creating fairer, smarter, and kinder ways of doing things. With over 15 years of experience, I have collaborated with and led diverse creative teams, working closely with bold, unconventional business leaders, their organisations, and their customers. I have worked across B2B and B2C, covering industries such as AI, Arts & Culture, Charity and Social Enterprise, Education & Leadership, Energy, Hospitality, Real Estate, Recruitment, Placemaking, Prop-tech, Science and Technology, Telecomminications and Wellness. This breadth of experience enables me to adapt to different contexts, challenges, and audiences, ensuring that every solution; whether visual, verbal, or experiential, is meaningful, bold, and cohesive.
Hybrid role
Full service delivery
I have experience in recruiting and leading teams across an end-to-end project as well as scoping, researching, designing and delivering solutions for a single brief. The requirements, budget, and timeframes will define the shape of my role.
Specialist role
Research, Product and Brand Strategy, and Design
As a freelancer, I can plug into specific disciplines where needed; whether shaping the early stages of research and strategy or focusing on brand development, product UX, and UI design.