Ambition School Leadership

Inequality in education is a national crisis. A leadership charity for teachers in disadvantaged schools needed a new brand and suite of products to knit staff and attract new leaders.

Sector: Education & Leadership

Deliverables: Insight, Brand identity & guidelines, launch & marketing collteral, peer-to-website & social platform & campaign, digital tools

Role: Brand, Product UX & Design Director

A peer-to-peer knowledge sharing site and campaign

Their Story

Inequality in education, especially in disadvantaged areas, is a national, generational crisis. Two leadership charities focussed on training teachers in disadvantaged schools were merging and asked us to create and launch a brand and experiences that would knit staff together, mobilise alumni and bring in new leaders. The organisation needed to shift from selling courses to inspiring a generation of teachers.

Discover & Define

The organisation needed a clearer understanding of what motivates their leaders and the hurdles they faced. Through qualitative interviews, we found out that teachers share the same goal, transforming the lives of children who need it most. They shared common challenges, based on isolation, time and the needs of their students. We helped Ambition design a brand around its mission and knowledge-sharing products.

Develop & Deliver

We designed and tested a peer-to-peer knowledge-sharing platform. Every month leaders pinpointed a challenge to solve along with a network of experts. This was shared through social and bitesize podcasts. We developed a digital diagnostic tool that helped head teachers evaluate their staff to identify where they needed help strategically. This was part of a conversion initiative for Ambition to showcase their services.