Ambition School Leadership
Inequality in education is a national crisis. A leadership charity for teachers in disadvantaged schools needed a new brand and suite of products to knit staff and attract new leaders.
![A peer-to-peer knowledge sharing site and campaign](https://images.prismic.io/uponatime/dfa9c466-16ca-4dd8-8e4c-0cc743eb2a85_1_Ambition_Grey.png?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=80&rect=0%2C0%2C2320%2C1304&w=2320&h=1304)
Their Story
Inequality in education, especially in disadvantaged areas, is a national, generational crisis. Two leadership charities focussed on training teachers in disadvantaged schools were merging and asked us to create and launch a brand and experiences that would knit staff together, mobilise alumni and bring in new leaders. The organisation needed to shift from selling courses to inspiring a generation of teachers.
Discover & Define
The organisation needed a clearer understanding of what motivates their leaders and the hurdles they faced. Through qualitative interviews, we found out that teachers share the same goal — transforming the lives of children who need it most. They shared common challenges, based on isolation, time and the needs of their students. We helped Ambition design a brand around its mission and knowledge-sharing products.
Develop & Deliver
We designed and tested a peer-to-peer knowledge-sharing platform. Every month leaders pinpointed a challenge to solve along with a network of experts. This was shared through social and bitesize podcasts. We prototyped a digital diagnostic tool that helped head teachers evaluate their staff to identify where they needed help strategically. This led to a conversation starter for Ambition to showcase their services.
![Ambition positioning](https://images.prismic.io/uponatime/d02071b1-44d5-4f9e-b6ee-0cc5f0b755f8_2_Ambition.jpg?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=80&rect=0%2C0%2C2322%2C1305&w=2320&h=1304)
Ambition positioning
![Peer-to-peer knowledge sharing site - 1 year and 12 shared goals](https://images.prismic.io/uponatime/1affa875-8535-4e67-8476-3ad7f5e3691d_3_Ambition_Grey.png?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=80&rect=0%2C0%2C2320%2C1304&w=2320&h=1304)
Peer-to-peer knowledge sharing site - 1 year and 12 shared goals
![Knowledge sharing podcast](https://images.prismic.io/uponatime/f54207a2-a7bb-4b4d-8595-ec0dff6bc52c_4_Ambition_Grey.png?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=80&rect=0%2C1%2C2320%2C1304&w=2320&h=1304)
Knowledge sharing podcast
![Knowledge sharing podcast](https://images.prismic.io/uponatime/471b8458-c960-4a2b-8e26-307b1c1da8c2_5_Ambition_Grey.png?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=80&rect=0%2C1%2C2320%2C1304&w=2320&h=1304)
Knowledge sharing podcast
![Ambition diagnostic microsite](https://images.prismic.io/uponatime/5d78cf91-591a-415e-a082-e5c6cbd902da_6_Ambition_Grey.png?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=80&rect=0%2C1%2C2320%2C1304&w=2320&h=1304)
Ambition diagnostic microsite
![A new brand based on the ambitions of children and teachers](https://images.prismic.io/uponatime/8d0fc7f2-f428-43e6-b3ff-287aad743cc5_7_Ambition_Grey.png?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=80&rect=0%2C0%2C2320%2C1304&w=2320&h=1304)
A new brand based on the ambitions of children and teachers
![](https://images.prismic.io/uponatime/d4fede33-aa33-498e-b103-60dcda29c2c6_8_Ambition.jpg?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=80&rect=0%2C0%2C2320%2C1304&w=2320&h=1304)