VERB
New name, brand and internal values defined, VERB needed a website and customer facing proposition to describe how they were disrupting real estate to high growth sectors.
![](https://images.prismic.io/uponatime/91447f84-f5c2-47b4-b24d-7f9f8b1271c6_1_VERB_Grey.jpg?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=80&rect=0%2C1%2C2320%2C1304&w=2320&h=1304)
Their Story
VERB is a real estate company. It has dismantled the traditional development model, making the process smarter, faster and greener. VERB had established their point of difference internally and had developed a strong identity and brand. VERB now needed a customer facing story to launch their new business.
Discover & Define
In collaborative sessions, I worked with VERB to build a proposition to serve both prospects familiar with real estate and those fresh to the process. We mapped their point of difference at each stage of development - Learn, Imagine, Create and Grow and identified key sectors on which to target the VERB proposition in order to focus new business.
Develop & Deliver
A bold launch website materialised the VERB brand and articulated the companies 'What, Why and How' in an engaging and succint way. Their ESG policy was placed front and centre and a people page humanised the company and highlighted the 'superpowers' of each VERB member.
![](https://images.prismic.io/uponatime/cb5f65c5-06b8-4851-a540-7fdead92118a_2_VERB_Grey.jpg?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=80&rect=0%2C1%2C2316%2C1302&w=2320&h=1304)
![](https://images.prismic.io/uponatime/9a6caaa3-5f4c-4433-a6db-145c8c7aa1d3_3_VERB_Grey.jpg?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=80&rect=0%2C1%2C2320%2C1304&w=2320&h=1304)
![](https://images.prismic.io/uponatime/65fc97e4-1601-41be-87e4-2a137173a8e1_4_VERB_Grey.jpg?ixlib=gatsbyFP&auto=compress%2Cformat&fit=max&q=80&rect=0%2C1%2C2316%2C1302&w=2320&h=1304)